Michelle Killebrew is a “social optimist.” In this episode of The Social Network Show, she speaks with listeners about her conviction that social technology is helping us be more human, rather than less, as many fear.
Ms. Killebrew leads customer-centered marketing strategy for Social Business at IBM. Since earning a BS in Economics at Santa Clara University in the heart of Silicon Valley, Michelle has worked in IBM’s Enterprise Marketing Management division, thoroughly integrating Coremetrics analytics into campaigns. She then headed up IBM’s World Wide go-to-market and demand generation organization in the Smarter Commerce initiative. Now she is refining the definition of social business and creating research-based content to guide businesses in embracing it.
Together Michelle and Dr. J discuss whether engagement with online communication seal us off from genuine face-to-face relationships. Whether we are inclined toward optimism or skepticism, it is important to realize that technology can be used for good or ill. Public engagement in debate and analysis of the issues involved, such as privacy, security, social skills, and human empathy, is crucial, while apathy and defeatism is a worse enemy than any of the threats technology presents.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 15 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.
Jane Karwoski, PhD
Dr. Jane Belland Karwoski is Chief Science Officer of Social Network Intermedia and The Social Network Association as well as the lead host of The Social Network Show. She holds a doctoral degree in experimental psychology and dedicated her early research efforts to combining social, cognitive and health psychology as they relate to the influence of key opinion leaders in spreading best practices.Prior to the availability of formal online social networking tools, Jane developed Genomicus Americus, an e-newsletter connecting North American and South American social scientists studying genetic and genomic issues. She has been a Research Assistant at the Centre for Economic and Social Aspects of Genomics (Cardiff, South Wales), an ORISE Fellow with the National Center on Birth Defects (CDC, Atlanta, GA), and a Post-Doctoral Fellow with the Center for the Study of Healthcare Behavior (VA of Greater Los Angeles/RAND Health/UCLA). She has held adjunct professor positions in the psychology departments of The University of Nevada, Las Vegas; Excelsior College; and Drexel University.