HONORS | AWARDS | LISTS | INTERVIEWS | ARTICLES BY MICHELLE | 3RD PARTY ARTICLES | WRITINGS | VLOG 

Honors:

Click to see Direct Marketing News 40 Under 40 2014 full featured content. 

Click to see Direct Marketing News 40 Under 40 2014 full featured content. 

  • Oct 2014: 40 Under 40 West Class of 2014 Member | Brand Innovators
    The 40 winners were selected by Brand Innovators based on their professional accomplishments, including the ability to leverage digital media and emerging advertising technology platforms. These include digital video, social media, mobile, content marketing, data and analytics, and E-commerce — to implement “best-of-breed” marketing and advertising campaigns.

  • Sep 2014: Direct Marketing News40 Under 40 2014 Honoree | Direct Marketing News
    The Direct Marketing News 2014 40 Under 40 Award winners are a group of young, standout marketers whose work has already left an indelible mark on their organizations, clients, and the industry as a whole.

Awards:

  • Apr 2014: 2014 Killer Content Award “Best Integrated Demand Gen Campaign” | Content2Conversion
    IBM’s Smarter Commerce initiative challenged audience assumptions about enterprise commerce, using an interactive microsite, video, E-books and other assets. The campaign has generated over 100,000 page views and a large number of high-quality leads.
  • Apr 2014: 2014 Virtual Communication Excellence Award for “Best in Demand Generation” | Content Marketing World & ON24
    The “Rethink Your Customer” campaign is a ground-breaking new demand generation experience, a portal that utilizes ON24 technology to optimize user interaction and campaign design. The interactive platform yielded over 35,024 impressions and 94,216 page views in 2013, producing high-quality leads that have rapidly progressed through the pipeline and generated significant wins for the business.
  • May 2013: IBM Excellence and Eminence Award
  • May 2012: IBM Excellence and Eminence Award
  • Apr 2012: IBM Marketing Innovation Award
  • Dec 2011: IBM Excellence and Eminence Award
  • Aug 2011: IBM Enterprise Marketing Management Transfer of Business Superstar Award (Acquisition Integration)

Lists:

  • Aug 2017: The Women in MarTech Power 100 (#10) | MarTech Exec & Rise

  • Aug 2017: 45 of the Biggest Influencer Marketing Challenges [Expert Roundup] | Shane Barker

  • Aug 2017: The Ultimate List of 60 eCommerce Experts You Need to Follow on Twitter | Avangate

  • Jun 2017: What Hashtags Do Twitter Marketing Rockstars Use?Andy Mura on Medium

  • Mar 2017: 50 Brilliant Marketers to Follow in 2017 | Shutterstock
    Before the advent of the internet, marketing seemed to be a more tamable beast – now, every week the fundamental best practices of online and content marketing seem to grow, shift, and alter completely with no warning. Staying one step ahead of the current marketing trends isn’t a luxury; knowing the best method of reaching your audience tomorrow is an imperative for success today.

    Luckily, the difficulty of dealing with an organic industry has been met with a steady increase in resources and professionals who are one “follow” away from your news feed and inbox. Don’t spend your time tracking down the latest updates in the marketing world when you can have them delivered to you on a silver platter. If you follow these 50 marketing gurus in 2017 you’ll be able to communicate to your demographics and top the results of any search.

  • Feb 2017: Top 50 Trustworthy Digital Marketing Experts You Should Follow | Lindsey Anderson
    In digital marketing, your knowledge of the market is everything. In order to keep up with the technical digital market, you always need to be one step ahead of the next guy. The best way to do that is to learn from the mistakes and triumphs of others. Unfortunately, the Internet can be a hub of chaos making it hard to sift through the right information and identify who to trust. Luckily for you, we’ve taken the grunt work out of it.

  • Jan 2017: 30 Tech Marketing Leaders Changing The Industry | Synthesio
    As we all know, the tech industry is ever-changing and always evolving. In such a fast-paced world, tech marketers have their work cut out for them. The tech marketing leaders that succeed are the ones who are driven, resourceful and determined to create impactful marketing. We put together a list of 30 tech marketing leaders that are promoters of the ever-changing tech world. These tech marketing leaders not only share their ideas about what the future will bring, but they also have large followings. Follow these 30 leaders for the latest industry news and the newest ideas and opinions on new trends.

  • Dec 2015: 50 Most Influential Women in Digital Marketing | TopRank
    As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. I’m happy to honor this group of exceptional women by shining a light on just a portion of what they’ve accomplished in their careers, and the ways they continue to inspire.
  • Oct 2015: 2015 Most Influential Marketing Technology Professionals | Heinz Marketing
    Marketing technology thought leaders and hands-on pros are important to follow in order to share ideas and learn from. In many ways MarTech is the greater evolution from Marketing Automation. These MarTech Insiders focus heavily on the dynamics of marketing technology from macro and micro perspectives. Many are entrepreneurs. Others are analysts and authors. Some are “doers” who successfully innovate marketing operations with martech at major corporations.
  • Jul 2015: Social Hangout Top 28 | Social Hangout
  • Jun 2015: #CMWorld Twitter Community Top 100 | Content Marketing Institute
    We want to cast a spotlight on the #CMWorld Twitter Community Top 100, loyal members of our online community that have shared their expertise and tweeted and contributed the most.
  • May 2015: 8 Digital Experts Entrepreneurs Can Learn From | Entrepreneur
    In a world driven by digital media, you’d be smart to take lessons on how to create effective online content from the current leaders in the digital marketing and PR space.
    Who are they? In this list you’ll find some of the brightest minds, men and women whose impeccable personal brands make them stand out from the crowd and act as positive beacons for the companies they’ve founded or represent.
  • Mar 2015: 26 Content Marketing Experts to Follow in 2015 | BuildFire
    Content is king, but few are creating “out of this world” content. We’ve scanned through hundreds of content marketing influencers so you can learn from some of the best. Here are 26 of our favorites.
  • Jan 2015: Top 25 Content Marketers in Enterprise Software: The West Coast Edition | Skyword
    Skyword has kept our eyes peeled over the last year, looking for those enterprise marketers who buck the status quo by focusing on telling great stories. We see time and time again the power of an engaging narrative, both in reaching a new audience and in developing trust and fueling the sales pipeline.
    With the help of the Traackr Platform, we’ve identified 25 content marketing innovators in the enterprise software industry who have helped move the industry forward on the West Coast.
  • Jan 2015: 150 Great Marketers to Follow in 2015 | Likeable
    Happy 2015! Here's to a making it the most #likeable year yet. Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce the top 150 thought leaders to follow on Twitter in 2015. Your Twitter newsfeed just got a whole lot more interesting. 
  • Dec 2014: 25 Women Who Rock Social Media – 2014 | TopRank
    This year’s group includes a great mix of social media talent and leadership including:  independent consultants, major brands, an industry analyst, a reporter, entrepreneurs, authors, public relations and marketing professionals and an aspiring astronaut headed for Mars.
  • Dec 2014: 140 Super Awesome Content Marketing Twitter Accounts Every Marketer Should Follow | AXONN
    As content marketers, we love Twitter. We follow some of the best and brightest to help fire up our inspiration - from SEO experts to e-commerce extraordinaires to content marketing pros. So here are 140 of our favourite Twitter accounts. Some individuals, some businesses, but all a constant source of new information and inspiration.
  • Nov 2014: 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights | TopRank
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and 2014 marks the 5th. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that represent some of the top brands from IBM to Adobe to Intel.
  • Nov 2014: Content Marketing Landscape 2014 - Top 200 Brands and Influencers | Onalytica
    People are crucial to the content marketing debate but a lot of the discussion is also driven by brands. This is the main reason we have applied our same PageRank based methodology to all the brands out there talking about content marketing. We have tried to create a comprehensive landscape for everybody that is interested in the content marketing community. This list is also a way for people looking to find great thought leaders and influential companies in the online content marketing debate. 
  • Oct 2014: Top 25 Marketing Influencer | InsightView
    To select the industry’s top influencers each year, our crack InsideView research team begins with a blank slate and then identifies those with the most—and most relevant—influence, voice, and ideas. For this year, we also consulted other B2B influencer lists, including Forbes, Top Sales World, Business2Community, and many more.
  • Sep 2014: 50 Follow-Worthy Marketing Measurement and Digital Analytics Experts (#26) | Automated Insights
    We recently scoured the Twitterverse to identify the top marketing measurement and digital analytics accounts of individual influencers.
  • Aug 2014: Top 50 Social Business Twitter Accounts You Must Follow NOW (#20) | Visible Banking
  • Feb 2014: The Top 100 Thought Leaders on B2B Marketing (#2) | Onalytica
    We processed all the data from the hashtag #b2bmarketing from the last 3 months and ranked them based on our PageRank methodology, used also on our other influencer lists on topics such as Bring Your Own Device, Internet of Things and Wearable Tech to name a few. 
    Congratulations to ClickZ that takes first spot followed by Michelle Killebrew (who is in charge of IBM’s social business division and she is a guest contributor to ClickZ) and Ben Harper (co-founder of content strategy agency Datify).

Interviews & Professional Profiles:


Articles written for ClickZ Digital Marketing Magazine as a regular contributor:

    3rd Party Articles:

    MISCELLANEOUS WRITINGS: 

    Social Business Frontier - Video Blog Series for IBM Social Business:

    "The Social Business Frontier" is a video blog series consisting of a number of short interviews taking a deeper look inside the IBM Research Labs to explore the groundbreaking and innovative social analytics research that's redefining the future of social business.


    Speaking Engagements:

    In 2017, I'm excited to rejoin our vibrant and dynamic marketing community, after most of 2016 away, through speaking, sharing and engaging again. ~Michelle

    UPCOMING SPEAKING ENGAGEMENTS: 

    Please visit my Speaker Page for more information.