Guy Kawasaki: Make Your Skills Your Greatest Asset

I was thrilled to be debating #growth strategies with other #CXOs and our esteemed judge Guy Kawasaki, and while the session pivoted to an AMA-style discussion, it was full of insights.

Guy Kawasaki, a #tech titan and renowned evangelist, will join as the judge for the debate.

This debate will cover various themes:
✅ How to adopt a growth mindset, develop grit and #resilience, and embody grace
✅ Why it’s possible to make a difference, become a better person, and lead a fulfilling life
✅ What ideas and #strategies enable you to transform your outlook to prepare for major changes

>>> Recording of the 6/07 Live Stream: Guy Kawasaki | HSE (hardskill.exchange)

Come support me in digging to the heart of the most controversial GTM issues that matter today. Unfiltered and unscripted, this should be fun and unexpected. Debaters:

Anne Hollander, Chief Strategy Officer, Thirty Capital
Ashley Welch, Co-Founder, Somersault Innovation
[ME! 😎] Michelle Killebrew, former Chief Marketing Officer - NTT Americas
Mary Shea, PhD CEO, Evangelist, Analyst, Ex-Mediafly, Outreach, Forrester
Matt Millen, Co-Founder & President, Regie.ai
Pedro LOPEZ SELA, Managing Partner, FrissOn capital
Rishi Sharma, West Coast Lead, Newlin Ventures
Stephane Maes, Managing Director, ADCR Capital
Teasha Cable, CEO & Co-Founder, CModel (Techstars '23)

Many thanks to Hard Skill Exchange for hosting the session!

Sales is King Podcast: 153 Why B2B Marketing Is Coming Up Short with Michelle Killebrew

Published on Dan Sixsmith’s Sales is King podcast on March 25, 2024

B2B marketing is under fire(again). IBM alum, Ted Talk(er), and CMO, Michelle Killebrew is back on SIK!

00:00:30 (Michelle'a Career Summary) Guest discusses her roles at CA Technologies, Broadcom, PwC, and NTT Limited, detailing her experiences and challenges.

00:05:13 (Evolution of CMO Role) Discussion about the evolving role of the CMO in the post-pandemic world, emphasizing the need for AI knowledge and performance measurement.

00:11:26 (Focus on Customer Success) Focus on the importance of customer success, the shift in demand from new logos to current customer base, and the role of customer success in revenue growth

00:16:51 (Breaking Through B2B Marketing Noise) Addressing the challenges of breaking through the clutter in B2B marketing, the demand for personalized experiences, and the need for authenticity.

00:22:06 (Future of Remote Work) Discussion on the future of remote work, emphasizing the need for intentional gatherings and the importance of personal relationships in remote working environments. Discussion about the challenges and changes in the role of the Chief Marketing Officer in the tech and marketing industry.

Challenges of B2B marketing (00:26:43) Exploration of the declining quota attainment and the impact of market consolidation on sales cycles in the B2B sales arena.

Impact of the pandemic on marketing strategies (00:29:10) Analysis of the macroeconomic conditions and the changing dynamics of buying behavior in the B2B market due to the pandemic.

The future of remote work (00:30:23) Discussion on the impact of remote work on sales and marketing teams, and the challenges of rebuilding institutional knowledge and relationships.

The evolving relationship between sales and marketing (00:31:53) Insights into the changing dynamics of sales and marketing operations, resource allocation, and the increasing complexity of the buying committee.

The role of AI in marketing (00:35:37) Exploration of the potential of AI in marketing, including its impact on team collaboration, optimization, and its role in operationalizing revenue flow.

The CMO's position in the C-suite (00:39:47) Analysis of the position of the Chief Marketing Officer in the C-suite and the challenges in contextualizing marketing impact in business language.

Marketing accountability and business outcomes (00:44:32) Discussion on the accountability of marketing for profitable growth and the challenges in predicting ROI accurately.