Improving Marketing and Data Analytics with Proof: Episode 4

January 24, 2020

This video was shot on location at #PRovoke19 Global PR Summit in Washington, DC on 22 Oct 2019 where I was honored to join a multi-functional executive panel discussion on GTM alignment and marketing contribution "Lost in Translation: Why there’s a Proof gap between you and your C-Suite".

Michelle Killebrew, VP and Head of Marketing at PWC New Ventures, discusses how to better represent marketing initiatives as the value-driver they are, shifting the perception towards a more accurate view on marketing’s ability to grow business value.

Watch this video to learn how Michelle navigates marketing analytics and discussions to improve ROI and gain the attention of C-suite executives.

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Proof Analytics provides a powerful marketing analytics platform that’s fast, accurate, and easy to use. With Proof BusinessGPS™, you can see which marketing tactics and channels are yielding the best returns on your marketing investments through integrated real-time data, alternate scenario building, and proven algorithms and analytics. The best part? It’s all in one user-friendly dashboard for the entire team to stay on top of every marketing campaign.

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Website: https://proofanalytics.ai/

LinkedIn: https://www.linkedin.cn/company/proof...