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      <image:title>Musings - Guy Kawasaki: Make Your Skills Your Greatest Asset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Musings - Guy Kawasaki: Make Your Skills Your Greatest Asset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Musings - The B2B Marketing Elevation Awards 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Musings - The B2B Marketing Elevation Awards 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Musings - Navigating B2B Buyer Enablement With Michelle Killebrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Musings - Can Buyer Intent Lead To Better Insights? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>by the LeadTail Team</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Musings - Redefining Engagement to Understand the Future of Marketing</image:title>
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      <image:title>Musings - Redefining Engagement to Understand the Future of Marketing</image:title>
      <image:caption>Above: The Marketing Technology Landscape, January 2015. Image Credit: Scott Brinker/ChiefMartec.com</image:caption>
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      <image:title>Musings - Is Social Technology Making us More or Less Human?</image:title>
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      <image:title>Musings - Social Business: Shifting From Noun to Verb</image:title>
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      <image:title>Musings - IBM’s Michelle Killebrew Discusses the Growth of Social Content Strategy</image:title>
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      <image:title>Musings - IBM’s Michelle Killebrew Discusses the Growth of Social Content Strategy</image:title>
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      <image:title>Musings - IBM’s Michelle Killebrew Discusses the Growth of Social Content Strategy</image:title>
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      <image:title>Musings - IBM’s Michelle Killebrew Discusses the Growth of Social Content Strategy</image:title>
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    <lastmod>2015-02-18</lastmod>
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    <lastmod>2015-02-04</lastmod>
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    <loc>https://michellekillebrew.com/blog/2015/2/4/super-bowl-xlix-ads-trends-and-engagement-1</loc>
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    <lastmod>2015-02-04</lastmod>
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      <image:title>Musings - SUPER BOWL XLIX: ADS, TRENDS, AND ENGAGEMENT</image:title>
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      <image:title>Musings</image:title>
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    <loc>https://michellekillebrew.com/blog/2015/1/20/actively-prepping-for-tedx-university-of-nevada-on-friday-january-23rd</loc>
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      <image:title>Musings - Actively Prepping for TEDx University of Nevada on Friday January 23rd!!</image:title>
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    <loc>https://michellekillebrew.com/blog/2014/11/26/live-online-shopping-data-the-gift-that-keeps-giving-this-season</loc>
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    <loc>https://michellekillebrew.com/blog/2014/11/4/november-2014-issue-of-direct-marketing-news</loc>
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    <lastmod>2014-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1415120878277-YXVVE2OK75FQZKWDJ61X/image-asset.jpeg</image:loc>
      <image:title>Musings - NOVEMBER 2014 ISSUE OF DIRECT MARKETING NEWS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/10/29/how-social-is-your-business-anyway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1414603624907-YQKTXZCXD0JZA0M3V4HT/image-asset.png</image:loc>
      <image:title>Musings - How Social Is Your Business, Anyway?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1414603341404-TQBYLZVQ7K04IRWN91WH/image-asset.png</image:loc>
      <image:title>Musings - How Social Is Your Business, Anyway?</image:title>
      <image:caption>#IBMSocialStudy -- new research from the IBM Center for Applied Insights</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/10/27/ibm-social-business-for-small-medium-size-businesses-and-enterprises</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-28</lastmod>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/10/23/marketing-essentials-for-2015</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-24</lastmod>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/10/1/data-tidal-wave-opportunity-and-responsibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1412213693713-GFFSXR49WVZZAX8HWS2W/Image+source%3A+ClickZ</image:loc>
      <image:title>Musings - Data Tidal Wave: Opportunity and Responsibility</image:title>
      <image:caption>Image source: ClickZ | Marketing News &amp; Expert Advice</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/9/30/michelle-killebrew-ibm-social-business-dmn-2014-40-under-40-award-winner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1412133030254-NHKBN8CUL7LSVGH15AJP/image-asset.jpeg</image:loc>
      <image:title>Musings - Michelle Killebrew, IBM Social Business: DMN 2014 40 Under 40 Award winner</image:title>
      <image:caption>Direct Marketing News 2014 40 Under 40 Award</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/9/11/surprising-lessons-from-ibm-in-successful-b2b-content-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1410481540036-83V6BKX7KLIANNIF75G1/image-asset.png</image:loc>
      <image:title>Musings - Surprising Lessons from IBM in Successful B2B Content Marketing</image:title>
      <image:caption>IBM’s Rethink Business page focuses on a roles-based messaging approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1410481359168-AJGHMKGUSQ3NC0HC3GL8/image-asset.png</image:loc>
      <image:title>Musings - Surprising Lessons from IBM in Successful B2B Content Marketing</image:title>
      <image:caption>Michelle Killebrew</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/9/4/the-future-is-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-09-04</lastmod>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/7/11/connect-engage-collaborate-people-centric-engagement-in-a-digital-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1405089619291-RC1A6WAVG0UO48M440KV/image-asset.png</image:loc>
      <image:title>Musings - Connect, Engage, Collaborate: People-Centric Engagement in a Digital World</image:title>
      <image:caption>Exploring the Inner Circle: Insights from the Global C-Suite Study, IBM Institute of Business Value 2014.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/6/11/insights-for-business-transformation-in-this-3rd-platform-age</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1402499852109-EGXFDM7G059PTNOVKW0T/Geoffery+A.+Moore+and+Bob+Carrigan+at+The+Churchill+Club+event+at+the+Rosewood+Sandhill+on+June+3%2C+2014</image:loc>
      <image:title>Musings - Insights for Business Transformation in This 3rd Platform Age</image:title>
      <image:caption>Geoffery A. Moore and Bob Carrigan at The Churchill Club event at the Rosewood Sandhill on June 3, 2014</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/5/16/world-class-customer-service-in-the-digital-age</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1400291036496-XQBZ6ZN2T18V1YXNVN5Q/image-asset.png</image:loc>
      <image:title>Musings - World-Class Customer Service in the Digital Age</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1400291086704-V8C2KQGU7QPI5WRZ5V7W/digital-marketing-statistics-370x229.png</image:loc>
      <image:title>Musings - World-Class Customer Service in the Digital Age</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/3/19/rethink-social-media-war-room-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1395236320840-TSMG1UCAFFDRO2WIFTZY/IMG-20140130-WA0004.jpg</image:loc>
      <image:title>Musings - Rethink Social Media War Room Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1395236425531-EH1DLQK3HA1YF9JAR1KN/IMG-20140130-WA0006.jpg</image:loc>
      <image:title>Musings - Rethink Social Media War Room Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1395236320994-NV04EW19GBZHD02XIM2S/IMG-20140130-WA0002.jpg</image:loc>
      <image:title>Musings - Rethink Social Media War Room Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1395236320960-2OBAHVB09W7OJKEMCTFE/IMG-20140130-WA0001.jpg</image:loc>
      <image:title>Musings - Rethink Social Media War Room Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/3/13/social-business-is-more-than-businesses-using-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-18</lastmod>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/2/24/get-to-know-ibm-social-business-global-marketing-program-director</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1393258410920-Z4HK74MQ9JXT9EDH54M8/get_to_know_logo-300x300.jpg</image:loc>
      <image:title>Musings - Get To Know: IBM Social Business Global Marketing Program Director</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/2/19/social-data-inside-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1392871588627-BJYDH30GXV9W6MR5O1Z3/socialmediadata_small.png</image:loc>
      <image:title>Musings - Social Data: Inside Out</image:title>
      <image:caption>Image source: Gigya's Blog</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2014/1/22/thoughts-on-disruption-and-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-20</lastmod>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2013/12/6/why-doesnt-social-influence-shopping-more</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1386380983800-FNNHUM53S43Z3RGNBR8K/socialshop.jpg</image:loc>
      <image:title>Musings - Why Doesn’t Social Influence Shopping More?</image:title>
      <image:caption>Image source: www.mediabistro.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1386380806998-HD5XDWM3S14366ZYSDFZ/socialshop2.jpg</image:loc>
      <image:title>Musings - Why Doesn’t Social Influence Shopping More?</image:title>
      <image:caption>Image source: socialnewsdaily.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2013/11/25/the-power-of-the-basics-building-a-foundation-for-your-marketing-messages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1385407534128-YTYX0361VUUO9GJXQATB/parthenon.jpg</image:loc>
      <image:title>Musings - The Power of the Basics: Building a Foundation for your Marketing Messages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2013/11/13/using-social-media-for-b2b-lead-generation-webtrends-and-ibm</loc>
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    <priority>0.5</priority>
    <lastmod>2014-02-20</lastmod>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2013/10/30/are-you-ignoring-your-best-brand-advocates</loc>
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    <priority>0.5</priority>
    <lastmod>2013-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1383183469055-A0CIU8XANMO2GD6FPWUQ/employees.jpg</image:loc>
      <image:title>Musings - Are You Ignoring Your Best Brand Advocates?</image:title>
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  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/2013/10/2/demand-generation-social-mobile-bffs</loc>
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    <priority>0.5</priority>
    <lastmod>2013-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1383183543680-7R9U5SD5YGRTRR6SV0W3/rethink.png</image:loc>
      <image:title>Musings - Demand Generation + Social + Mobile = BFFs</image:title>
      <image:caption>IBM Rethink Campaign: optimized for mobile</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1383183853934-PPYGAH9B2Y15KL5RVR5U/rethink-social.png</image:loc>
      <image:title>Musings - Demand Generation + Social + Mobile = BFFs</image:title>
      <image:caption>IBM Rethink Campaign: post-conversion social sharing</image:caption>
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  <url>
    <loc>https://michellekillebrew.com/blog/2013/9/10/what-does-it-really-mean-to-be-a-social-business</loc>
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    <priority>0.5</priority>
    <lastmod>2013-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1383184275709-LXYMRUO9IEX2P6NACREU/socbiz.jpg</image:loc>
      <image:title>Musings - What Does It Really Mean to Be a Social Business?</image:title>
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  <url>
    <loc>https://michellekillebrew.com/blog/2013/08/target-trend-and-timing-how-victorias.html</loc>
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    <priority>0.5</priority>
    <lastmod>2013-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1378274062673-0408RFK1T2O1B3XOMQY7/VS_headphones_mobile_app.png</image:loc>
      <image:title>Musings - Target, Trend, and Timing: How Victoria’s Secret Marketers Got It Right</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1378274214382-GFJOQ5WALDWKYDGSM16M/VS_PINK_BTS_catalog.png</image:loc>
      <image:title>Musings - Target, Trend, and Timing: How Victoria’s Secret Marketers Got It Right</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1378274274745-9JDLSAMAL8DTXP612KXG/VS_PINK_BTS_email.png</image:loc>
      <image:title>Musings - Target, Trend, and Timing: How Victoria’s Secret Marketers Got It Right</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52254624e4b0a46e5f1d3f22/1378274167521-H2KUJPRL54LS7OT7MPWP/VS_flat_design_circles.png</image:loc>
      <image:title>Musings - Target, Trend, and Timing: How Victoria’s Secret Marketers Got It Right</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://michellekillebrew.com/blog/category/Social+Business+Insights</loc>
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