A little about Michelle
I am a marketer at heart. I love dissecting what makes a compelling marketing experience, whether it is the creative, the process, campaign optimization—all of it, really! I enjoy rolling up my sleeves and getting into the technical aspects of what works and what doesn’t.
I tweet under: @shellkillebrew
Digital Marketing Excellence & Strategic Marketing Thought Leadership
I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience—from initial acquisition through to loyal customer—and increase growth and profitability.
I am thrilled to be leading the go-to-market strategy for IBM Social Business. My team focuses on defining the market positioning, messaging, solutions, cross-brand portfolio, and the creation of valuable research and thought leadership content to shape the new definition of what defines a social business and how organizations can embrace this next information revolution in the to drive people-centric engagement for customers, employees and citizens.
Previously, I headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's (then) new Smarter Commerce initiative. My team was responsible for marketing B2B, Commerce & Enterprise Marketing Management solutions to meet the needs of the empowered customer. I continue to be excited to bring new digital technologies and best practices to life within the IBM Demand Generation organization through the success of thought leadership and proof-of-concept initiatives I was able to bring into fruition.
Prior to assuming a management role over the larger initiative, my focus was in the Enterprise Marketing Management (EMM) division, an initiative designed to optimize marketing from acquisition to loyalty with customer-centricity at its heart. EMM is based on the combined IBM acquisition of Unica and Coremetrics, where since 2008 I have led and managed the integration and use of Coremetrics' own technology (web analytics and other re-marketing applications) into all aspects of campaign programs.
Experienced in a variety of marketing disciplines—both B2B and B2C.
I have over 14 years of high-tech marketing and hold a B.S. in Economics from Santa Clara University.
Personally speaking...
I live and work in the San Francisco Bay Area with my husband, 2 dogs and 2 cats -- who often "go to work" with me in my home office.
My husband and I enjoy wine tasting and frequent Napa. I have recently rediscovered my appetite for reading with paperback novels, professional books, stocked kindle for the plane and online reads (big Flipboard fan!) are all going at once :) I'm trying to find time to work on improving my fitness.
I'm also an Amazon Prime addict -- which I both love and hate, because I love the brilliance of the loyalty marketing strategy. Did you see the sitcom where she bought her toothpaste online? ...guilty!
Check out my Flipboard magazines:
Note: Thoughts on this site are my own and drafted in my spare time. Enjoy!