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Forrester's Forum For Marketing Leaders | San Francisco

April 10-11 | San Francisco, California

Beyond The Campaign: Deliver Real-Time Customer Value

Marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't trust emails; and 36% don't trust information in branded apps. What consumers want is genuine value from their interactions with brands, but most marketers fail to deliver it.

This Forum will teach you the competencies and skills your organization will need in the next digital decade.

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